Elevate your local knowledge
Sign up for the iNFOnews newsletter today!
Officials looking to boost Indiana tourism through marketing
INDIANAPOLIS – Indiana officials are looking for ways to lure more tourists to the state.
The Indianapolis Business Journal reports that the Indiana Office of Tourism Development plans to hire a marketing firm to lead the effort.
In a document seeking proposals, state officials say their goal is to become a “leading regional destination” with annual growth exceeding that of adjacent states. The tourism office spends about $2 million annually on marketing services.
The winning firm is expected to develop print, television and radio ads, as well as billboards, email marketing and social media efforts.
A state report says tourism in 2016 employed 242,000 workers, generated $12.2 billion in annual spending and attracted 79 million visitors.
News from © iNFOnews.ca, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Join the Conversation!
Want to share your thoughts, add context, or connect with others in your community?
You must be logged in to post a comment.
