Report: Bollywood star Ajay Devgn accuses Yashraj Films of underhanded promotional tactics

NEW DELHI – News reports say that Bollywood actor Ajay Devgn is accusing production house Yashraj Films of forcing distributors and theatres to promote its films over others.

The Hindustan Times newspaper reported Friday that Devgn sent a legal notice to Yashraj accusing it of pressuring exhibitors to promote its newest film “Jab Tak Hai Jaan” over Devgn’s latest film “Son of Sardar.”

Both films will be released on Nov. 13 to coincide with the Hindu festival Diwali.

“Jab Tak Hai Jaan” stars Bollywood superstar Shah Rukh Khan and is the last film directed by Yash Chopra, the producer and director who established Yashraj Films. Chopra died last month.

Devgn is also the producer of his film.

Devgn and Yashraj could not be reached for comment.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles

Longtime AP Florida politics reporter Brendan Farrington dies at 60 | iNFOnews.ca
In this photo provided by the State Archives of Florida, Associated Press reporter Brendan Farrington clasps his digital recorder between his lips while using his cellphone during a press gaggle with Gov. Rick Scott on May 1, 2014, at the Florida State Capitol in Tallahassee, Fla. (Bill Cotterell/State Archives of Florida via AP)

Longtime AP Florida politics reporter Brendan Farrington dies at 60