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A name change to Freeform set for ABC Family, but will still serve 13-to-34-year-old audience
NEW YORK, N.Y. – ABC Family is getting a new name. The network announced Thursday it will soon be known as Freeform.
The rechristening happens Jan. 12, the same day the network welcomes back “Pretty Little Liars” for its season premiere, along with the series debut of “Shadowhunters.”
The network says the name Freeform speaks to its ongoing mission to serve the span of viewers who are in high school, college and the decade that follows.
ABC Family President Tom Ascheim said the Freeform brand “represents the passion, fun, energy and new ideas that infuse young adulthood.”
While the name Freeform will replace ABC Family on all channel lineups on Jan. 12, the network said its channel number will not change.
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