Nat Geo Wild’s Super Bowl counterprogramming: viewing a goldfish bowl for 4 hours

PASADENA, Calif. – As the Puppy Bowl and the Kitten Bowl aim to delight cable TV’s cute animal lovers, another network will offer an underwater alternative to the Super Bowl: the four-hour goldfish bowl.

Animal Planet has counterprogrammed the NFL championship for the past few years with its own “Puppy Bowl,” where adorable pups romp with each other on a football-themed set. Recently, the Hallmark Channel said it would try the same idea on Feb. 2, but with kittens.

On Friday, the Nat Geo Wild network said it has an idea that will make the Christmastime “Yule Log” broadcast look like exciting TV. “Fish Bowl,” airing from 6 to 10 p.m. EST on Super Bowl Sunday, will show goldfish swimming around a bowl.

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