NBC tries to boost its TV Everywhere by giving easy pass

NEW YORK, N.Y. – NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers. On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community? Create a free account to comment on stories, ask questions, and join meaningful discussions on our new site.

Leave a Reply

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.