Zynga steps up effort to build digital gaming hub as investors worry about future growth

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Zynga General Manager of ChefVille Jonathan Knight talks about ChefVille game during an announcement at Zynga headquarters in San Francisco, Tuesday, June 26, 2012. Zynga said Tuesday it is expected to add more Web games to its digital arcade and introduce more ways to play them as it tries to lessen its dependence on Facebook and generate more revenue. (AP Photo/Paul Sakuma)

SAN FRANCISCO – Web game maker Zynga is trying to turn its digital playground into an even more entertaining place amid investor doubts about its ability to build a long-lasting business.

The features announced Tuesday include a network designed to provide players of Zynga’s games with the same tools whether they are competing on Facebook’s online social network, a mobile device or the company’s own website.

The network is called “Zynga With Friends.” That’s a reference to one of Zynga’s most popular games, the Scrabble-inspired “Words With Friends.”

Zynga Inc. also previewed several new games, including a food-themed title called “ChefVille.”

Investors evidently weren’t impressed. Zynga’s stock fell 30 cents close at $5.77. That’s well below Zynga’s initial public offering price of $10 six months ago.

Zynga has more than 290 million users.

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Abbey Westbury

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