Pepsi, Coke vie for publicity days before Super Bowl

Atlanta-based Coca-Cola and rival Pepsi are vying for publicity in the days leading up to the Super Bowl.

The Coca-Cola Foundation on Thursday announced it will pay for a month of free admission to the National Center for Civil and Human Rights.

Foundation president Helen Smith Price tells news outlets a $1 million donation will allow free admission at the museum starting Monday through February. Center Interim CEO Brian Tolleson says the grant will help it share civil rights history with Super Bowl visitors.

Pepsi-Cola is an official sponsor of the Super Bowl, being played in Atlanta on Feb. 3. Numerous billboards with such slogans as “Pepsi in Atlanta. How refreshing.” have popped up downtown, where the centre and the World of Coca-Cola museum are next to each other.