Cards Against Humanity buys Maine island in holiday promotion, doles out 1-square-foot parcels
AUGUSTA, Maine – Cards Against Humanity has purchased a 6-acre private island in Maine and is doling out 1-square-foot parcels to participants in its holiday fundraising campaign.
The Chicago-based game-maker bought Birch Island in St. George Lake for about $200,000 in October and renamed it Hawaii 2, the Portland Press Herald (http://bit.ly/1zhHWzY) reported.
The company’s blog says it joked a couple of years ago that it could have bought a small private island with the money it donated to charity. So this year, it did.
The company sent certificates to about 250,000 participants in a holiday fundraising campaign granting each of them license to a piece of the island. The campaign, dubbed “Ten Days or Whatever of Kwanzaa,” asked participants for $15 in exchange for 10 “mystery gifts” announced over 10 days. The square foot of the island was the final gift.
Other gifts included custom cards and stickers bearing curse words. One dollar from every $15 purchase went to non-profit Sunlight Foundation, a nonpartisan group that promotes transparency in government.
The island, located 27 miles east of Augusta, now appears on Google Maps as Hawaii 2. Cards Against Humanity co-creator Max Temkin said the company chose the name Hawaii 2 because “it’s the Maine island.”
Cards Against Humanity is a card game based around humour, pop-culture references, sexual innuendo and profanity.
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