Elevate your local knowledge
Sign up for the iNFOnews newsletter today!
BR-Influencers-Politics
OTTAWA — Influencers have more reach on five major social media platforms than either news media or politicians, a new report says.
The report was released today by the McGill University and University of Toronto-led Media Ecosystem Observatory.
It focuses specifically on posts from individuals and institutions on X, Instagram, TikTok, YouTube and Bluesky.
The researchers say they identified just over a thousand influencers and collected about four million of their posts from January 2024 to July 2025.
Over that time period, politicians were responsible for just over a million posts while media outlets accounted for just under three million.
The report says that means a significant portion of the political content Canadians see on the major platforms comes directly from influencers.
News from © The Canadian Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
Join the Conversation!
Want to share your thoughts, add context, or connect with others in your community?
You must be logged in to post a comment.
