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Computer-maker Lenovo hires actor Ashton Kutcher to design and pitch new tablet
SAN FRANCISCO – Computer-maker Lenovo has hired tech-savvy actor Ashton Kutcher to help design and pitch its latest line of tablets, dubbing the Hollywood star a “product engineer” who can bring his ideas along with his image.
It’s the latest tech foray for the “Two and a Half Men” performer who recently starred in a biopic about innovative giant Steve Jobs and has invested venture capital in more than a dozen Silicon Valley startups.
The deal was announced Tuesday at a Lenovo live-streamed event in Los Angeles. Lenovo’s first video advertisements for the new Yoga Tablet feature Kutcher acting as a product tester in his boxers, a spacesuit and aboard an airplane.
Kutcher also has appeared in advertisements in recent years for snack chips and cameras.
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