SeaWorld ad campaign responds to criticism in documentary, performers’ cancellations

ORLANDO, Fla. – SeaWorld has set up a website and posted ads in a handful of newspapers around the nation in response to a critical documentary that inspired eight musical acts to cancel performances at the company’s Orlando marine park.

SeaWorld posted the ad Friday in The New York Times, The Wall Street Journal, The Washington Post, USA Today, the Orlando Sentinel, the San Diego Union-Tribune and the San Antonio Express-News. SeaWorld has parks in Orlando, San Diego and San Antonio.

Both the ad and the website, www.seaworldcares.com , describe SeaWorld as an advocate for animals and detail its efforts to rescue and care for marine animals.

More than half a dozen musical exacts have pulled out of SeaWorld Orlando’s Bands, Brew and BBQ concert series in February, citing the documentary “Blackfish.”

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