Vernon narrows focus on environment

The City of Vernon's environment arm is trying to sharpen its focus as it reassesses its marketing budget to reach and appeal to a broader group of people.

Brooke Marshall, Vernon's environmental planner, says it's tough getting people out to some of the events. 
Earth Hour and Rivers Day projects, which received minimal community participation in previous years, will no longer be promoted by the city. The funds used for these events will instead be put towards publicizing the events that are staying. Earth Day and Environment Week have been better sellers, Marshall said, and are better choices for the cash.
"We're trying to get the best bang for our buck [by focusing] on the most popular events," she told councillors at a committee meeting Tuesday morning. 
Marshall said it has often been a struggle to get the word out about the city's sustainability events, and hopes that directing more money at advertising and promotion will help. The use of social media sites like Twitter are anticipated to encourage wider community participation. 
Marshall requested that council pre-approve a 2013 operating budget of $11, 000—approximately the same sum as for 2012. 
—Charlotte Helston
chelston@infotelnews.ca
(250)-309-5230
Charlotte Helston

REPORTER

Charlotte Helston grew up in Armstrong and after four years studying writing at the University of Victoria, she came back to do what she loves most: Connect with the community and bringing its stories to life.

Covering Vernon for iNFOnews.ca has reinforced her belief in community. The people and the stories she encounters every day—at the courthouse, City Hall or on the street—show the big tales in a small town.

If you have an opinion to share or a story you'd like covered, contact Charlotte at Charlotte Helston or call 250-309-5230.

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