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TRENDING NOW: Husbands of Instagram

Behind all the duck-faced, faux-candid, perfectly-timed, gut-sucked photos and the millions of others left in the digital trash bin, there's been these guys: The Instagram Husbands.

This hilarious mockery of the men and their real struggles to eat food and coffee instead of just photographing them is still fairly new.

Please, help this go viral. It's your duty.

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Marshall Jones

News is best when it's local, relevant, timely and interesting. That's our focus every day.

We are on the ground in Penticton, Vernon, Kelowna and Kamloops to bring you the stories that matter most.

Marshall may call West Kelowna home, but after 16 years in local news and 14 in the Okanagan, he knows better than to tell readers in other communities what is "news' to them. He relies on resident reporters to reflect their own community priorities and needs. As the newsroom leader, his job is making those reporters better, ensuring accuracy, fairness and meeting the highest standards of journalism.