Aviva Canada veteran promoted to CEO as U.K.-based parent shuffles management

TORONTO – Aviva Canada will have a new chief executive officer as of July 1, as its current CEO returns to London to assume a new role at the head office of the multinational insurance company.

After 15 years with Aviva Canada, Jason Storah will succeed Colm Holmes, who has been Aviva Canada’s CEO since March 2018.

The Toronto-based company’s announcement comes a day after Aviva PLC announced it planned to reduce its workforce of 30,000 by 1,800 people over three years as part of its cost-savings initiatives.

Aviva also announced Thursday that Holmes had been appointed chief executive officer of the company’s general insurance division, with responsibility across the group including the United Kingdom and Canada.

Storah has most recently been responsible for Aviva Canada’s broker distribution channel and RBC Insurance, which operates under a 15-year strategic agreement with Royal Bank that was announced in 2016.