Tourism officials say new campaign will go live this month
PROVIDENCE, R.I. – Rhode Island tourism officials say a new campaign to draw visitors to the Ocean State is poised to go live later this month.
The Providence Journal reports (http://bit.ly/29O4BRM ) the Commerce Corporation is asking residents to continue submitting photos via Facebook and Instagram with the hashtag #myRIstory to be used in the campaign. Digital advertisements are scheduled to go live July 25.
The state reached out to Rhode Islanders after a botched announcement in March for its multi-million dollar tourism campaign, including a slogan, “Cooler & Warmer,” that was rejected by state residents.
Soon after, it was revealed a scene from a promotional video for Rhode Island mistakenly featured a clip from a concert hall in Reykjavik.
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Information from: The Providence Journal, http://www.providencejournal.com
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