Texas mattress company apologizes for ‘tasteless’ 9-11 ad

HOUSTON – The owner of mattress company in Texas has apologized for a “tasteless” advertisement promoting a 9-11 anniversary sale featuring a woman screaming as two towers of mattresses fall to the ground.

Miracle Mattress owner Mike Bonanno apologized Thursday, saying the online ad was produced without his knowledge by employees in San Antonio.

The video shows two men asking a woman about a “Twin Towers” sale. She opens her arms, pushing both men backward into two stacks of mattresses, knocking them over. She says: “We’ll never forget.”

Bonanno says those employees will be held accountable. He didn’t elaborate.

Wal-Mart this week said a display of Coke cans stacked to look like the World Trade Center wasn’t meant to be disrespectful and has been removed from a store in Florida.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.