Evening news ratings jump during coverage of superstorm that affected nearly a third of US
NEW YORK, N.Y. – Superstorm Sandy was a boon for the television network evening newscasts — most prominently for Brian Williams and NBC’s “Nightly News.”
The ABC, CBS and NBC newscasts have collectively drawn 21.2 million viewers a night this fall. But last week, with an epic storm crashing into the New Jersey coastline and affecting the eastern third of the U.S., the newscasts had nearly 5 million more viewers a night.
The Nielsen company said Tuesday that Williams’ broadcast increased its viewership an average of 29 per cent. The ABC “World News” average was up 18 per cent for the season and “CBS Evening News” was up 21 per cent.
The increase is more impressive considering many viewers in the New York area, the nation’s largest media market, lost power from the storm.
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