This image released by Warner Bros. Pictures shows Ben Affleck, left, and Henry Cavill in a scene from, "Batman v Superman: Dawn of Justice." Clay Enos/Warner Bros. Pictures via AP

‘Batman v Superman’ strong-arms Thursday box office sales

LOS ANGELES, Calif. – Studio estimates say "Batman v Superman: Dawn of Justice" has earned an impressive $27.7 million from its preview screenings.

Warner Bros. released estimates Friday saying the haul from the Thursday night showings includes $3.6 million from IMAX screens.

The film stars Ben Affleck and Henry Cavill as the dueling superheroes and cost a reported $250 million to produce. Analysts predict it could earn around $150 million this weekend despite largely negative reviews.

The $27.7 million debut is a record-breaker for the Easter weekend slot. "Furious 7" previously held that title with its $15.8 million launch last year.

But it's still a far cry from the biggest Thursday night opening ever. That distinction goes to "Star Wars: The Force Awakens," which brought in $57 million on a Thursday night in December.

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Howard Alexander

Assistant Editor Howard Alexander comes to iNFOnews.ca from the broadcasting side of the media business.

Howard has been a reporter, news anchor, talk show host and news director, first in Saskatchewan and then the Okanagan.

He moved his family to Vernon in the 90s and is proud to call the Okanagan home.

If you have an event to share contact Howard at 250-309-5343or email halexander@infonews.ca.

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