Simultaneous broadcast hopes to raise awareness for education issues
NEW YORK, N.Y. – The four largest broadcast networks will simultaneously air a fundraising special for education next month featuring Stephen Colbert, Scarlett Johansson and other celebrity entertainers.
The Entertainment Industry Foundation said Tuesday that ABC, CBS, Fox and NBC will air the one-hour telecast at 8 p.m. EDT/PDT on Sept. 11. Kristen Bell, Matthew McConaughey, Ryan Seacrest, Jessica Williams, Jeremy Renner and Gwyneth Paltrow will also participate in the show, which will have sketches and musical performances.
It’s the same organization that ran “Stand Up to Cancer” benefits that were also aired by all four networks.
The foundation’s Think It Up initiative is hoping the benefit helps build excitement for learning in classrooms around the country. The broadcast will showcase stories of students and teachers.
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Online:
http://www.thinkitup.org/
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