LA’s cultural status gets a boost with The Broad, the city’s new contemporary art museum

LOS ANGELES, Calif. – Billionaire philanthropist Eli Broad (BROHD’) gives his latest gift to Los Angeles when a $140 million museum built to hold some of the greatest pop-art works ever created opens in the city’s burgeoning downtown cultural centre.

Located across the street from the city’s Museum of Contemporary Art and next door to its Walt Disney Concert Hall, The Broad contains some 2,000 pieces from its founder’s personal collection.

Arranged chronologically on three floors, the sculptures, paintings and other works range from the most famous creations of early pop-art pioneers like Andy Warhol to the more recent endeavours of young artists like Japan’s acclaimed muralist Takashi Murakami.

Admission will be free.

Museum director Joanne Heyler says The Broad goes a long way toward transforming Los Angeles into the nation’s contemporary art capital.