CBC seeks YouTube stars, younger audiences with Fullscreen partnership

TORONTO – CBC is partnering with global media company Fullscreen in a bid to discover the next YouTube star and connect with younger audiences.

Programming boss Sally Catto says the deal takes advantage of Fullscreen’s expertise in developing digital content creators, while giving the CBC access to a large talent pool.

Fullscreen works with more than 2,000 Canadian-based creators and they automatically become part of a joint CBC/Fullscreen network as part of the deal.

Globally, Fullscreen works with more than 70,000 creators who have a combined 600 million subscribers.

Catto says the CBC is always on the lookout for future collaborators.

She says promising discoveries that emerge from this deal could lead to TV development deals down the line.

“It’s pretty impressive to see what this next generation of creators is doing in terms of accessing their audience and speaking to their audience,” Catto said Tuesday.

“For us, to be able to forge a relationship with these content creators more closely and get to know them and see what they’re doing and look for potential ways we can work together on other platforms is of great interest.”