Study finds some millennials digging into news, others living the apathetic stereotype
WASHINGTON – Don’t believe everything you see tweeted, shared or posted about the millennial generation being uninformed.
A sizable group of these young adults — 4 of every 10 — actively seeks out the news, an analysis of their media habits finds.
Even the others say they stumble on news while they’re catching up with friends on Facebook, scanning their Twitter feeds or looking for entertainment online.
Like generations before them, the millennials are more nuanced than the stereotypes about them would have it. That’s according to polling by the Media Insight Project, a partnership between the Associated Press-NORC Center For Public Affairs Research and the American Press Institute.
The project hopes to provide insight on how journalists can learn better ways to reach and hold this audience under age 35.
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