Elevate your local knowledge

Sign up for the iNFOnews newsletter today!

Select Region

Selecting your primary region ensures you get the stories that matter to you first.

Pro-EU ad urges UK youth to get ‘votin,’ leaves some fumin

LONDON – Campaigners for Britain to remain in the European Union have been mocked online for a video urging young people to vote in next month’s membership referendum.

Set to a thumping dance soundtrack, the video released Tuesday by Britain Stronger in Europe flashes up words including “workin, earnin, learnin, shoppin, ravin” and finally “votin.”

The response may not be what its creators were hopin. Some social-media users called the ad patronizing and pointed out that young people know how to use the letter g.

Pro-“remain” Education Minister Sam Gyimah said the ad was aimed at the “easyJet generation” of young people accustomed to working and travelling freely within the EU.

Polls suggest young people are more likely than their elders to support the EU — but are less likely to vote.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles