Elevate your local knowledge

Sign up for the iNFOnews newsletter today!

Select Region

Selecting your primary region ensures you get the stories that matter to you first.

Lauer tells advertisers he’ll get NBC’s ‘Today’ show back to the top

CP22478653
FILE - In this Nov. 7, 2012 file photo, NBC "Today" co-host Matt Lauer, left, and the program\'s newswoman Natalie Morales, appear during a segment of the show in New York\'s Rockefeller Center. Lauer told advertisers that he wants to get the “Today” show back to being the most-watched and least talked about show on morning television, and he expects to do it. (AP Photo/Richard Drew, File)

NEW YORK, N.Y. – Matt Lauer says he wants to get the “Today” show back to being the most-watched and least talked-about morning show on TV, and he expects to do it.

The beleaguered morning show host made that pitch to a group of advertisers Thursday at an unfortunately timed sales event. Rival “Good Morning America” has scored its three largest margins of victory over “Today” since 1994 over the past three weeks.

Lauer said the show loves covering the news but not being the news. He spoke at a luncheon NBC News sponsored to hawk its wares to advertisers and people who buy commercial time.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles