Miss America broadcast to polish image of struggling Atlantic City

ATLANTIC CITY, N.J. – This struggling seaside gambling resort has been in the national news for all the wrong reasons lately: a rash of casino closings, thousands of unemployed workers, and a domestic violence case involving a former National Football League star.

But for three hours Sunday night, America will get a different look at Atlantic City. The Miss America pageant will present an upbeat view of the city where it began in 1921 and crown its next winner during a nationally televised finale.

The show will feature iconic Atlantic City visuals including its beach, Boardwalk, the Steel Pier, Black Fish Pier near Brigantine, and the Atlantic City Beach Patrol station.

"Atlantic City is facing a challenging economic climate and our hearts go out to all of those who have lost their jobs," said Sam Haskell III, CEO of the Miss America organization. "We hope that our Miss America telecast on Sunday evening on ABC will generate great interest for Atlantic City on a national scale as we showcase their beautiful beaches and Boardwalk."

Contestants from all 50 states, Washington, D.C., the U.S. Virgin Islands and Puerto Rico are vying for the crown.

There has been no shortage of compelling story lines leading up to the selection of the next Miss America, including the way personal tragedy has shaped the public service platforms of several contestants. The brother of Miss Wisconsin Raeanna Johnson killed himself after a secret addiction to methamphetamine. Her platform is the impact of substance abuse on the family.

The father of Miss Kansas Amanda Sasek killed himself when she was 17. Her platform is helping people find their strengths. And Miss Delaware Brittany Lewis is still waiting for an arrest to be made in the 2010 slaying of her sister. Her platform is combating domestic violence.

There was drama and even some low-brow comedy leading up to the finale. Miss Rhode Island, Ivy DePew, collapsed onstage during the first night of preliminary competition, but made it back the next night after two trips to the hospital for dehydration.

And supermodel and business mogul Kathy Ireland took the stage to burp on command on a dare from pageant host Dena Blizzard on the second night.

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Howard Alexander

Assistant Editor Howard Alexander comes to iNFOnews.ca from the broadcasting side of the media business.

Howard has been a reporter, news anchor, talk show host and news director, first in Saskatchewan and then the Okanagan.

He moved his family to Vernon in the 90s and is proud to call the Okanagan home.

If you have an event to share contact Howard at 250-309-5343or email halexander@infonews.ca.