Pivot, a network for millennials, debuting Aug. 1 with programs meant to entertain and inspire

CP22650589
FILE - This 2012 photo originally released by Participant Pictures shows Participant Television president Evan Shapiro in Beverly Hills, Calif. A new TV channel called Pivot, a division of Participant Media, was officially unveiled Wednesday, March 27, 2013, at a news conference in new York. The channel is aimed at 15-to-34-year-olds who want to change the world. Shapiro said, "We are dedicated to creating lasting sustainable change through the power of storytelling, and now we\'re bringing that to TV. (AP Photo/Participant Pictures, Mark Leibowitz)

NEW YORK, N.Y. – Pivot is the name of a TV channel aimed at 15-to-34-year-olds who want to change the world.

Participant Media on Wednesday unveiled that name plus program details and an August 1 premiere date for its new venture. Initially Pivot will be available to more than 40 million subscribers.

Pivot president Evan Shapiro said the goal is entertainment that inspires social change and that the network will target the millennial generation. Otherwise, it will be a general entertainment network, he said.

It will be available as both a cable-TV channel, and an online service for viewers who subscribe to broadband service only.

Pivot is a division of Participant Media, which has produced more than 40 fiction and nonfiction films.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles