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AMC chief says no texting in movie theatres after backlash

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FILE - In this May 22, 2013 file photo, CEO of AMC Theatres Adam Aron speaks during an event discussing the impact of sports in Philadelphia. Aron said in a statement Friday, April 15, 2016, that AMC is not going to allow texting in its movie theaters. Aron two days prior told industry trade publication Variety that the company was experimenting with the idea of having some cell phone friendly theaters. The notion was met with loud public criticism from both consumers and Hollywood creatives. (AP Photo/Matt Rourke, File)

LAS VEGAS, Nev. – CEO Adam Aron says he’s not going to allow texting in AMC movie theatres.

Aron issued a statement Friday in response to a loud public backlash over his comments about testing the idea of having a few text-friendly screens.

Aron on Wednesday told industry trade publication Variety that the company was experimenting with the idea of having some cellphone friendly theatres. The notion was met with loud public criticism from both consumers and Hollywood creatives.

Aron said on Friday that the idea is now on the cutting room floor thanks to the outcry and that there would be no texting in any AMC theatre in the foreseeable future.

The comments came during CinemaCon, an annual gathering of theatre owners and exhibitors in Las Vegas. CinemaCon ended on Thursday.

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