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Torstar says it will launch Toronto Star paywall on Tuesday

TORONTO – The Toronto Star will begin asking its web readers to pay for content starting on Tuesday.

The country’s biggest paper by circulation told staff that details of the program, including how much it will cost, will appear in both the newspaper and online.

The model will ask readers to pay for full access to online content with a digital subscription to the Star.

Other Canadian media outlets have launched “metered” paywalls that allow readers to access a specific number of free articles each month before they’re asked to pay for further content.

Parent company Torstar Corp. (TSX:TS.B) has been testing the paywall at other newspapers it owns like the Hamilton Spectator and the Waterloo Region Record.

Last year, both the Globe and Mail and National Post owner Postmedia (TSX:PNC.B) began unrolling their own paywall structures.

Torstar holds an investment in The Canadian Press as part of a joint agreement with the parent companies of the Globe and Mail and Montreal La Presse.

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