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VIDEO: After 8-year hiatus, Ford Ranger returns to North America in 2019

DEARBORN, Mich. – Ford Motor Co. will re-enter the North American midsize pickup truck market next spring with the 2019 Ford Ranger.

The automaker has unveiled the new North American version of the Ranger Sunday ahead of the Detroit auto show.

The Ranger was the bestselling small pickup in the U.S. in 2011. But Ford pulled it from the market because gas prices were high and it saw demand dwindling.

Now, Ford says there's rising demand for a smaller, more manoeuvrable and more affordable truck than its massive F-150.

The North American Ranger shares underpinnings with the global version, which Ford has continued to sell abroad. But its frame is reinforced with steel to meet U.S. safety standards and it has steel bumpers.

Ford isn't yet revealing price, fuel economy or other details.

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Howard Alexander

Assistant Editor Howard Alexander comes to iNFOnews.ca from the broadcasting side of the media business.

Howard has been a reporter, news anchor, talk show host and news director, first in Saskatchewan and then the Okanagan.

He moved his family to Vernon in the 90s and is proud to call the Okanagan home.

If you have an event to share contact Howard at 250-309-5343or email halexander@infonews.ca.