Comcast testing full commercial loads for on-demand shows with NBCUniversal
LOS ANGELES, Calif. – Pay TV customers who are used to watching fewer ads on on-demand shows may have to get used to longer commercial breaks.
Comcast Corp., the nation’s largest cable TV provider, says it is testing out a system with its NBCUniversal subsidiary to use full commercial loads on older episodes — while disabling fast-forwarding of ads — if consumers watch them within three days after a new episode airs.
Currently, if people binge-watch to catch up on shows like “The Blacklist” or “CSI,” they only see the full ad load on the most-recent episode. Older episodes have few if any ads.
Comcast says putting full ad loads on older shows will help generate more revenue for networks and encourage them to make more shows available for on-demand viewing.
News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
Join the Conversation!
Want to share your thoughts, add context, or connect with others in your community? Create a free account to comment on stories, ask questions, and join meaningful discussions on our new site.
Leave a Reply
You must be logged in to post a comment.