Alabama tourism honoured for civil rights promotion

MONTGOMERY, Ala. – Alabama’s state tourism agency is being honoured for its work promoting civil rights travel in 14 U.S. states.

The office was presented with an award recognizing its marketing campaign for the U.S. Civil Rights Trail during an industry trade show in London on Tuesday.

The trail promotes museums, churches and other African American landmarks across the South. Promotional materials include video interviews with civil rights participants from the 1960s and photos of landmarks.

Alabama oversaw the project in partnership with the Atlanta-based TravelSouth USA and the National Park Service. The trail includes sites from Kansas to Delaware, including all of the Deep South.

The state won an award for best regional destination. A news release says other finalists included areas in Spain, India, the Canary Islands and the Netherlands.