AT&T to offer $15-a-month Beats Music family plan with unlimited streaming, song downloading

LAS VEGAS, Nev. – AT&T says it will start offering customers a subscription to streaming service Beats Music in a package that gives as many as five family members unlimited streaming and song downloading for $15 a month.

The offer, a good deal if even two people use it, is an attempt to bring down the cost of music for families that pay AT&T for cellphone service. It’s part of Beats’ major launch strategy since its headphone maker parent, Beats Electronics, bought streaming service MOG in 2012.

Beats Music works on the MOG platform, though the look and emphasis on human-curated playlists and recommendations is different.

With plans to add future promotional tie-ins with the popular headphone line, Beats Music would compete with services like Spotify, Rhapsody and Rdio.