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FILE - This Nov. 16, 2013 file photo shows Jimmy Kimmel at the 4th Annual Variety\'s Power of Comedy Event in Los Angeles. ABC\'s "Jimmy Kimmel Live" said Thursday, Jan. 16, 2014, it will air five shows in March from Austin for the South by Southwest festival. (Richard Shotwell/Invision/AP, File)

Jimmy Kimmel’s show heads to SXSW festival in March as late-night competition heats up

PASADENA, Calif. – Jimmy Kimmel is taking his late-night show to Texas for the South by Southwest festival.

ABC’s “Jimmy Kimmel Live” said Thursday it will air five shows in March from Austin. The Texas city hosts the international showcase for music, film and interactive projects that’s in its 28th year.

Kimmel’s guests will include celebrities and musical performers from South by Southwest, along with comedy segments shot at the festival and around Texas, according to the show.

“Jimmy Kimmel Live” will air from Austin beginning March 10. Kimmel quipped that he’ll be the guy “covered in barbeque sauce.”

Kimmel’s visit to South by Southwest comes just after Jimmy Fallon takes over NBC’s “Tonight” from Jay Leno in February.

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