Elevate your local knowledge

Sign up for the iNFOnews newsletter today!

Select Region

Selecting your primary region ensures you get the stories that matter to you first.

NBC’s ‘Today’ wins week in ratings for first time since London

CP27272200
A Russian skating fan holds the country\'s national flag over the Olympic rings before the start of the men\'s 10,000-meter speedskating race at Adler Arena Skating Center during the 2014 Winter Olympics in Sochi, Russia, Tuesday, Feb. 18, 2014.(AP Photo/David J. Phillip )

NBC’s “Today” show has won ratings gold for the first time since the London Olympics in 2012.

The Nielsen company said Tuesday that the “Today” show had more viewers than ABC’s usually dominant “Good Morning America” for the first week of the Sochi Olympics. With NBC the Olympics rights-holder, “Today” brought its team led by anchors Matt Lauer and Savannah Guthrie to Russia for morning broadcasts focused on the games.

“Today” averaged 6.22 million viewers last week, with “Good Morning America” at 6.01 million.

NBC is hoping that attention paid to the games can give a long-term kick-start to its entry in the morning competition.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles