Former North Carolina resident James Taylor speaks against fracking in state in television ad

RALEIGH, N.C. – Singer-songwriter James Taylor is starring in a television ad for an environmental group urging North Carolina viewers to challenge efforts to allow natural gas exploration through hydraulic fracturing in the state where he grew up.

The Natural Resources Defence Council said the ad began running Thursday on Raleigh-Durham area television stations, as well as on cable TV and online. A group spokesman would not give a price on the ad buy but said the commercial would run for at least two weeks.

The General Assembly told a state regulatory panel to create by this fall rules the industry must follow to participate in the exploration, better known as fracking. Lawmakers still must take further action to allow drilling permits.

Taylor is a council board member who grew up in Chapel Hill and now lives in Massachusetts.

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