Boom! E-Trade retires its wiseguy spokesbaby 6 years after his Super Bowl debut

NEW YORK, N.Y. – The E-Trade baby will finally stop talking.

In the investor site’s new ad, the baby — who looks like a harmless, adorable tot but talks like a character out of “The Wolf of Wall Street” — is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad.

E-Trade began its “talking baby” campaign in 2008 during the Super Bowl, at a time when online investing was relatively rare. But six years later, online investing is common.

There’s no word on what E-Trade’s next marketing campaign will be.