Rogers to migrate Mobilicity customers to chatr brand in several months

TORONTO – Rogers-owned Mobilicity says its customers will be migrating to chatr, another of the telecom giant’s wireless brands, in the next several months.

In a posting on its website, Mobilicity told customers their plans and fees would remain the same for now, although more information would be made available closer to the switch.

Most customers will be able to keep their existing phones and none will have to sign a contract as chatr, like Mobilicity, does not offer term contracts.

Mobilicity said its customers will enjoy larger chatr zones and a more consistent and reliable network with chatr.

Rogers (TSX:RCI.B) purchased Mobilicity last year for more than $400 million.

The deal prompted several wireless spectrum sale transactions, including spectrum Rogers said it needed.

Rogers CEO and president Guy Laurence hinted at the coming transition at a media scrum after the company’s annual general meeting in mid-April.

He said at the time that Rogers would keep the Mobility brand for as long as it felt it was necessary, before migrating customers to one of its other brands. Laurence said he was in no hurry to accelerate that process.