Panera CEO looks to fix chain’s ‘mosh pit’ system of ordering

April 09 2014 03:33 AM

CP27931675 — FILE - In this May, 2002 file photo Panera Bread Co. CEO Ron Shaich stands behind a counter at a location in St. Louis. The chain is planning to overhaul its "mosh pit" ordering system at its roughly 1,500 locations nationwide in a project called Panera 2.0. It’s a push that entails letting customers order online or with their mobile devices to have their food ready to go at a certain time. In restaurants, they’ll be able to place their orders at kiosks. (AP Photo/Tom Gannam, File)

NEW YORK, N.Y. – Panera CEO Ron Schaich realizes ordering at his chain can be chaotic.

The confusion is a problem for Panera, which has seen its sales growth slow.

Now the company is planning to overhaul the system over the next several years in a project called Panera 2.0. It’s a push that includes letting customers order with their mobile devices to have their food ready to go at a certain time, or delivered to their tables.

The plans also include in-store kiosks where customers can customize their sandwiches without having to explain it to a cashier. The options are intended to improve order accuracy and shorten wait times.

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