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NCAA semifinal coverage on TNT draws millions of viewers, even though main coverage on TBS

NEW YORK, N.Y. – The Final Four broadcasts on TNT on Saturday drew millions of viewers, even though the main coverage was on TBS.

Turner Sports and CBS experimented with school-specific “TeamCasts” with different announcers and camera angles during the NCAA semifinals.

UConn’s 63-53 victory over Florida was watched by a total of 11.7 million viewers. Of that, according to Nielsen, 7.1 million were on TBS. There were 3.7 million on TNT, which had the Gators TeamCast, and 900,000 on truTV, which aired the UConn-centric coverage.

Kentucky’s 74-73 win over Wisconsin averaged 16.3 million viewers, with 10.4 million on TBS. TNT’s Wildcats TeamCast had 4.3 million and truTV’s Badgers-themed broadcast 1.6 million.

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