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CANNES WATCH: ‘The Hunger Games’ again lays down stakes
CANNES, France – The “Hunger Games” is back in Cannes with a fiery billboard to promote the upcoming “Mockingjay: Part 1.”
Just as the Lionsgate franchise did last year, it has blazed the front of the Majestic Barriere Hotel with a large video promotion. Even among the many advertisements erected at the Cannes Film Festival, the “Mockingjay” presence is eye-catching.
Lionsgate will also host a lavish party to promote the film, the first of a two-part final installment, on Saturday. The movie, starring Jennifer Lawrence as Katniss Everdeen, isn’t due out until November, but Cannes offers a rare chance to capture the attention of the world’s entertainment media.
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By Jake Coyle, AP Film Writer (Twitter: http://twitter.com/jake_coyle)
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