Bollywood-inspired UN video promoting LGBT rights watched by millions online and on TV

The United Nations says a Bollywood-inspired United Nations music video promoting equal rights for gays, lesbians, transgender people and bisexuals has been watched by more than one million people online and millions more on television since its release on April 30.

Charles Radcliffe of the U.N. Human Rights Office said Tuesday that for the United Nations the novel approach has “paid off.”

The 2 1/2-minute video stars Indian actress Celina Jaitly, who was named a U.N. Equality Champion by human rights chief Navi Pillay last year for her support for LGBT rights.

Jaitly said Tuesday that she has been “overwhelmed by the positive response.”

She said the video is aimed at promoting the difficult conversations that promote change “in a wonderful light hearted way through the universal language of music.”

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community? Create a free account to comment on stories, ask questions, and join meaningful discussions on our new site.

Leave a Reply

You must be logged in to post a comment.
The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.