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Some in Crested Butte not up for ‘Whatever’ – Bud Light plan to take over town for ad campaign

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CORRECTS SPELLING OF BUD LITE TO BUD LIGHT - FILE - In this Feb. 24, 2009 file photo, a crowd gathers on Elk Avenue in Crested Butte, Colo., during a Mardi Gras parade celebration. Some people in normally laid back Crested Butte, are not up for a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign. The Denver Post reports the company has agreed to pay the town 50,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event. (AP Photo/Nathan Bilow, File)

DENVER – Some people in normally laid back Crested Butte, Colorado, are not up for “Whatever” — a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.

The Denver Post (http://dpo.st/VLUCSW ) reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.

Secrecy has been part of “Are you up for Whatever?” campaign from its beginning at last year’s Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.

Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.

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Information from: The Denver Post, http://www.denverpost.com

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

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