Is the Ironman triathlon returning to Penticton?

PENTICTON – The City of Penticton is looking at entering into negotiations to bring an Ironman Canada triathlon back to the city.

On Tuesday, May 7 councillors will consider an option to negotiate a five-year agreement to host Ironman races from 2020 through 2024, according to a City of Penticton media release issued today, May 3. A second option in the report about finding a major triathlon event would be for the city to pursue opportunities to host a future multi-sport event.

Multisport promoter Michael Brown has been under contract with the City to provide a major triathlon event for the past five years. The City’s current agreement with Brown expires this year.

"The recommended triathlon strategy that staff have prepared for council, which includes the opportunity for Penticton to resume its historic role as a full distance Ironman host city, achieves Penticton’s goal of continuing its tradition of holding successful, cost effective and pride generating world class triathlon events,” director of recreation and facilities Bregje Kozak says in the media release.

The City estimates it will cost $663,000 to host Ironman, but with sponsorship contributions and other cost saving opportunities, the net costs are reduced to $410,000, which would include a cash contribution of approximately $299,000 and in-kind services of approximately $110,000.

There is $110,000 currently budgeted to host a triathlon event, so an additional $300,000 would be needed should the City successfully negotiate Ironman's return.

Kozak said in a phone interview this afternoon the city has been discussing the return of the triathlon with Ironman Canada, but there is no negotiated deal yet.

She said they were interested in returning to the city.

"First it has to come before council and if their answer is yes, we should have no problem bringing Ironman back," she said.

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