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Andreescu set to make millions in endorsements after U.S. Open victory

Andreescu set to make millions in endorsements after U.S. Open victory | iNFOnews.ca
Bianca Andreescu, of Canada, lays on the court after defeating Serena Williams, of the United States, during the women's singles final of the U.S. Open tennis championships Saturday, Sept. 7, 2019, in New York. Andreescu rose 10 positions to No. 5 in the WTA Tour women's singles world rankings on Monday after winning the U.S. Open title for the first time. THE CANADIAN PRESS/AP/Sarah Stier

Teen tennis phenom Bianca Andreescu's future earnings potential skyrocketed after her surprise win at the U.S. Open.

She won US$3.85 million for beating Serena Williams in the women's final Saturday, but it's likely that paycheque is only the beginning of million-dollar payouts from future sponsorship deals.

Cary Kaplan, president of Cosmos Sports & Entertainment, says the tournament's big earnings changes Andreescu's financial situation and gives her the ability to pick and choose from what is sure to be an onslaught of endorsement offers.

He says the Mississauga, Ont., teen embodies the Canadian identity and will likely consider what brands best represent her image, adding Tim Hortons and Canadian Tire spring to mind as natural fits.

She has a sponsorship deal with Copper Branch, a plant-based eatery chain with more than 50 locations mostly across Ontario and Quebec, that ends early in 2020.

Marketing director Andrew Infantino says the company signed her at the start of 2019 for about C$50,000 and hopes to extend the contract or sign a new one with her.

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Howard Alexander

Assistant Editor Howard Alexander comes to iNFOnews.ca from the broadcasting side of the media business.

Howard has been a reporter, news anchor, talk show host and news director, first in Saskatchewan and then the Okanagan.

He moved his family to Vernon in the 90s and is proud to call the Okanagan home.

If you have an event to share contact Howard at 250-309-5343or email halexander@infonews.ca.

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