How ’bout them undies? Victoria’s Secret to sell NFL items at Cowboys Stadium

September 28 2012 05:18 AM

CP20270601 — How \'bout them undies? Victoria\'s Secret to sell NFL items at Cowboys Stadium

Original Publication Date: September 28, 2012 5:18AM

Publication Updated: January 9, 2025 4:42AM

ARLINGTON, Texas – How ’bout them undies?

Victoria’s Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL’s most valuable team. Dallas Cowboys executives will be on hand for the unveiling of the co-branded women’s items including tees, sweats, hoodies, tank tops, underwear and sports bras.

Victoria’s Secret says it’s the first time the company has opened a store at a professional sports venue. Forbes magazine this month named the Dallas Cowboys the NFL’s most valuable team for the sixth consecutive year, worth more than US$2 billion.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.