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Belly up, baby! New Hampshire mulls change to allow some images of minors on alcohol packaging
CONCORD, N.H. – Babies and bottles normally get along just fine, unless a picture of that baby happens to be plastered to the front of a bottle of beer being sold in New Hampshire.
Currently, that bottle of Breakfast Stout crafted by Founders Brewery Co. in Grand Rapids, Michigan, is contraband in New Hampshire.
But legislation proposed this year would permit brewers to peddle their ales, stouts, porters and lagers even if the label shows images of minors.
State Rep. Keith Murphy of Bedford is sponsoring the measure to allow images of kids on alcoholic beverage packaging as long as the state’s Liquor Commission determines the picture isn’t meant to entice minors to drink.
The current law says advertising of liquor or beverages shall not contain “any reference” to minors.
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