Cleveland’s art museum out to add visitors, acquire more art

CLEVELAND – The Cleveland Museum of Art has some lofty goals.

The museum is releasing a plan for the next decade that includes increasing attendance, expanding its endowment and acquiring $1 billion worth of art through purchases and gifts.

The museum also wants to begin working on creating a new art history institute.

The museum director tells The Plain Dealer that the long-range plans introduced Wednesday are ambitious and the museum’s focus on serving the public will increase.

A new fundraising campaign will help fund some of the plans. The museum also wants to increase revenue from membership and annual giving.

The Cleveland Museum of Art recently completed a $320 million expansion and renovation project.

One goal is to increase attendance to 1 million a year from the current average of just over 600,000.

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Information from: The Plain Dealer, http://www.cleveland.com