A Rona store is seen in St. Eustache, Que., on November 5, 2018. Ad Standards says Rona Inc.'s "truly Canadian" and "proudly Canadian" store signs are inaccurate since the company has been acquired by a U.S. firm. The advertising self-regulatory body says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores. THE CANADIAN PRESS/Ryan Remiorz

Rona’s ‘truly Canadian,’ ‘proudly Canadian’ signs inaccurate, Ad Standards says

TORONTO – Ad Standards says Rona Inc.'s "truly Canadian" and "proudly Canadian" store signs are inaccurate since the company has been acquired by a U.S. firm.

The advertising industry's self-regulatory body says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe's Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the "truly" and "proudly" Canadian claims "conveyed an inaccurate general impression" of Rona being Canadian-owned and controlled.

The council says Rona stated it "strongly disagrees" with the conclusion.

Rona says its "entire history is rooted in Canada" and its head office is located in Boucherville, Que.

This report by The Canadian Press was first published Nov. 12, 2019.

Howard Alexander

Assistant Editor Howard Alexander comes to iNFOnews.ca from the broadcasting side of the media business.

Howard has been a reporter, news anchor, talk show host and news director, first in Saskatchewan and then the Okanagan.

He moved his family to Vernon in the 90s and is proud to call the Okanagan home.

If you have an event to share contact Howard at 250-309-5343or email halexander@infonews.ca.

More Articles

Related Articles

Leave a Reply