‘White Heart’ project launched in North Okanagan to say thank you to health care workers

In an effort to find a way for the public to show their gratitude to healthcare workers, while practising social distancing, the Vernon Jubilee Hospital Foundation has launched the White Hearts campaign.

The White Hearts For VJH Project is a way the public can send and display messages of gratitude to healthcare workers during the COVID-19 pandemic.

"Our healthcare and frontline workers are very courageous and making tough personal decisions on a daily basis, all for the good of our community. We wanted to provide a vehicle that would let them know how much we’re thinking about them and show them our support," Vernon Jubilee Hospital Foundation executive director Kate McBrearty said in a media release. "We’ve created a web page to mobilize our individual and collective expressions of gratitude."

The foundation chose a white heart as the symbol as it is often used to convey hope, pure thought and steadfast intention.

The foundation is encouraging people to send messages of encouragement through its website, post a white heart on windows and doors (a template is available on the website), and share photos and messages of appreciation on social media using the hashtag #WhiteHeartsforVJH.

"We’re inviting our North Okanagan community to really get behind this. It’s a simple but inspiring way to show how much we care," McBrearty said.

Posts to the website will be shared on social media, in staff newsletters and signage around health care facilities. To start the project, white hearts with heartfelt messages have been fixed to fences near the Vernon hospital's staff parking lot.

"As comments come in, additional signage will be posted by the foundation in various locations, being mindful of physical distancing and commitments to self-isolation,” she said.

To show support and get involved visit the website here.


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Ben Bulmer

After a decade of globetrotting, U.K. native Ben Bulmer ended up settling in Canada in 2009. Calling Vancouver home he headed back to school and studied journalism at Langara College. From there he headed to Ottawa before winding up in a small anglophone village in Quebec, where he worked for three years at a feisty English language newspaper. Ben is always on the hunt for a good story, an interesting tale and to dig up what really matters to the community.

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