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SilverStar Mountain Resort bought out by another resort conglomerate

SilverStar Mountain Resort has some new owners that have been buying up ski resorts around North America. 

Pacific Group Resorts bought SilverStar from POWDR, but there won’t be any operational changes for this season, according to a press release from Pacific Group. 

“SilverStar is an extraordinary resort with a loyal community and a spirit that aligns perfectly with Pacific Group Resort’s values,” Pacific Group’s CEO Mark K. Fischer said in the release. “In ten years of operating Mount Washington Alpine Resort on Vancouver Island, we’ve developed a deep appreciation for what it takes to thrive in the British Columbia mountain resort landscape. SilverStar is a natural extension of our resort family and reflects our long-term commitment to embracing the mountain culture and the communities that make each of our properties unique.”

This will be Pacific Group’s sixth mountain, and the second one in B.C. Pacific Group bought Mount Washington Resort back in 2016, it bought Powderhorn Mountain Resort in Colorado earlier this year and Jay Peak Resort in Vermont in 2022. 

POWDR bought SilverStar in 2019. It owns several resorts in the U.S., but SilverStar was its only Canadian property. 

SilverStar’s general manager Herwig Demschar said the resort’s leadership team isn’t going anywhere. 

“Our leadership team is staying on, and we look forward to reinforcing what makes SilverStar so special while elevating the guest experience for years to come,” Demschar said in the release. 

Fischer said he knows Demschar and the plan is to keep SilverStar the way it is. 

“I’ve known Herwig for nearly twenty years and have considerable respect for what he and the rest of the team have built at SilverStar. Our approach is to listen, learn, and support the team in doing what they do best. We’re happily aligned on the objectives of preserving the charm and character that make SilverStar so beloved while helping it continue to grow,” Fischer said.

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One response

  1. Avatar
    william mastop

    Hmm. Pacific Group bought Silver Star in 2025. POWDR bought Silver Star in 2019 so that’s 6 years they owned it. It doesn’t seem a long time to hold a property that involves that kind of investment?

Jesse Tomas

Jesse Tomas is a reporter from Toronto who joined iNFOnews.ca in 2023. He graduated with a Bachelor in Journalism from Carleton University in 2022.